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'SMG is the UK’s biggest and most progressive flooring buying group.' Find out why over 320 retailers have joined SMG already

About Us

Founded in Reading, Berkshire in 1968 by 12 Independent carpet and furniture retailers, the Group soon established itself across the south of England under the name of Southern Marketing Group.

By the mid 70’s, SMG had expanded nationwide and in 1979 the organisation changed its name to the more apt ‘SMG The National Furnishing Group’.

Initially, the Group’s membership was predominantly complete house furnishers but with the property boom of the 1980s and the demise of many independent furniture specialists, a major change of direction took place which led to SMG becoming one of the strongest carpet and floorings Groups in the UK.

Celebrating its 50thyear, SMG continues to specialise in ensuring that our superb relationships with the UK’s top suppliers gains the maximum benefit for the membership.

SMG offers retailers the lowest membership fees in the industry, the best prices, rebates, promotions and, best of all, complete independence for our members with no contract to be tied to.

Currently SMG has over 320 Members, the largest of the Groups, and is always interested in talking to independent retailers who would like the strength of a Group behind them.  Please visit the ‘Contact Us’ page to request further information.

SMG are a friendly, professional buying group who represent a broad collection of retailers and are very supportive of British manufacturers.

Jeremy Wilson

Ulster Carpets

As a manufacturer who supplies carpet to a number of SMG members we appreciate the feedback from SMG about the members they believe are most aligned to our brand and...

Jonathan Young

Axminster Carpets

Working with SMG and their members is an easy fit alongside Westex. Their knowledgeable retailers and SMG great marketing efficiency, ensures that our joint promotional activity is promoted and discussed regularly...

Mark Vale


Independent retailers can retain their own identity, promote leading brands, whilst enjoying all the benefits and buying power that being part of SMG provides.

Chris Isaacs

Cormar Carpet Company

SMG are a group that interacts well with both manufacturers and retailers alike.  Their professional approach enables manufactures to help retailers get the best out of the products they sell.

Jonathan Gamble

Penthouse Carpets Ltd

Ulster and SMG have enjoyed a long and mutually beneficial relationship. SMG's forward thinking and progressive attitude makes them a great buying group to work with. The team are always...

Andrew Gicquel

Ulster Carpets

Our relationship with SMG and its members is valuable and very important to us. We have built strong relationships with its members which in turn has led to many years of...

Mark Rooney

Telenzo Carpets

It’s a no brainer. Great promotions. Get carpets from most manufacturers direct. Excellence Rebates scheme.  Nice Friendly staff at SMG.

James Doyle

County Carpets

We find the SMG Group invaluable to our business. A major plus has been increased profits from member’s preferential rates and rebates, and suppliers’ benefits for things like card machines...

Helen Wilson

Charles Wilson Carpets

SMG offer our retail business the perfect support package required, from negotiating highly competitive supplier prices on our behalf, to providing a whole host of other services including discounted business...

Marc Helliwell

Culm Valley Carpets

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