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Wilton Royal Makes Wool Fashionable

Wilton Royal, from Abingdon Flooring, is making wool carpet cool again with the launch of Balmoral, a thoroughly modern wool-rich twist for today’s eco-conscious homeowner.

In a collection of 10 heather shades including wide-ranging greys and modern tones of beige, Balmoral moves the natural appeal of wool firmly into the colour palette made popular by man-made stain-resistant and super-soft yarns. Giving wool carpet a new lease of life in a sector it once dominated, Balmoral is an exciting launch not only for Abingdon Flooring, but the sector as a whole.

Martin Peace, sales director, Abingdon Flooring, explains:

“The Wilton Royal name has long been synonymous with beautiful wool carpet, but there is no denying that its appeal has fallen firmly at the feet of those looking for classic style carpet suited to period and traditional interiors. So, we’ve taken the most popular colours for today’s carpets and added these to a great-value 80/20 wool blend to bring a carpet that’s absolutely spot-on for modern homes – Wilton Royal Balmoral is a range where you’ll not find any royal reds or racing greens. Great value for money, the new style breaks the modern-day myth that wool is a more expensive option and is ready to reignite a new generation’s love for this natural and sustainable fibre.”

Made in Britain and featuring an 80% wool, 15% PP and 5% PES melt-bond blend for a pinpoint finish and lasting definition, Balmoral’s cut-pile twist is an elegant look that’s suitable for use throughout the home. Abingdon Flooring has also given Balmoral its Soft Fleece Bac for easier fitting and a discernible softer feel on feeler samples, helping to make its wool-rich blend even more tempting.  In 40oz (Balmoral – 10-year wear warranty) and 50oz (Balmoral Deluxe – 12-year warranty) qualities and 2.5m, 4m and 5m widths, the carpet has plenty of scope for bringing wool back to home across the country.

Wilton Royal Balmoral is now available on a dedicated lectern at a special price of just £49.


For more information, call 01274 655 694,,